A healthy glow is something we all aspire to, but sunburn is not the right approach! The best way to keep skin looking younger is to prevent damage before it occurs. UV filters absorb or reflect harmful UV-rays from sunlight or artificial light, protecting the skin from harmful effects, such as skin cancer, photo-damage and wrinkling. As well as keeping your skin looking younger, UV filters can be used to protect cosmetic products, their ingredients, and even protect hair color.