Barentz International Expands as Ingredients Distributor in Latin America and Establishes a Joint Venture with Tovani Benzaquen Ingredients in Brazil
Barentz International, a leading international ingredient distributor, continues to expand in Latin America, establishing a Joint Venture with Brazilian Tovani Benzaquen Ingredients, a major ingredient distributor in South America. The partnership will generate valuable synergies and make the most of the two companies’ strengths on the important Latin American market.
“This is our first real entrance into Brazil, a step which fits in perfectly with our global strategy, where Latin America is an important new market,” says Hidde van der Wal, CEO of Barent International, a leading international ingredients distributor, headquartered in The Netherlands. “Brazil has recovered after some years of recession and we now see great opportunities here, both to develop the country and to grow as a company”.
Barentz already set foot in Latin America, in November last year, and have recently announced a Joint Venture with Deltagen Group, with offices in Curacao, Venezuela, Colombia, Ecuador, Chile and Peru. Valuable synergies will be generated by bringing Barentz’ long-established global supplier network into Brazil, by means of Tovani’s long experience and great reputation in the market segment food & beverage as well as pharmaceuticals in Brazil. Furthermore, Barentz will be able to offer Brazil their own produced premixes, ingredients blends and antioxidants from their newly established Vitablend facilities in the US.
A big leap forward
Tovani Benzaquen Ingredients, headquartered in Sao Paulo, has been a major food ingredient distributor in South America since 1992. “After 25 successful years on the Brazilian market, where our company has grown steadily year by year, time has come to take a big leap forward together with Barentz,” says Moses Benzaquen, CEO of Tovani Benzaquen Ingredients. “Barentz, strong in both food and pharma, is the perfect partner for us, to widen and optimise our product portfolio, so that we can continue to serve our customers with an even wider range of high standard ingredients.”
The two companies will also combine their know-how in product solutions to offer the food & beverage and pharma industry creative and innovative concepts. “Tovani has a wide and experienced team of dedicated technical specialists, who offer custom-made solutions developed in their technical laboratory,” says Hidde van der Wal. “This is perfectly in-line with our strategy to develop more custom-made solutions”.