Barentz to showcase hybrid beauty innovations at in-cosmetics Asia 2024

Barentz International, a leading global distributor of life science and specialty performance ingredients, is excited to announce its participation at in-cosmetics Asia 2024, the premier B2B beauty and personal care industry event in the Asia-Pacific region.

Barentz has significantly expanded its presence in the personal care market across the Asia-Pacific region in recent years. This growth has been fuelled by targeted investments and key strategic partnerships, underscoring the company's commitment to delivering pioneering solutions to the personal care industry. Since 2020, Barentz has completed four acquisitions in the region, further cementing its local presence.

This year’s participation in in-cosmetics Asia offers Barentz the perfect platform to demonstrate its technical competence and dedication to sustainable innovation. A collaboration between six personal care-focused application laboratories located in India, Indonesia, Malaysia, Thailand, and Singapore, along with the regional marketing and business development teams, has resulted in a dynamic collection of formulations, all centred on the theme of hybrid beauty.

Building on its commitment to sustainability, Barentz has developed 32 unique formulations that reflect hybrid beauty trends. Scientifically proven and environmentally conscious, these formulations span applications from body care to sun care and beyond, offering innovative solutions for the modern consumer.

Among the highlights is the Tinted SootheOn Sunstick, a lightweight, matt-finish product that’s mess-free and travel-friendly. This smooth-gliding sun stick enhances SPF wash-off resistance and delivers long-lasting protection. Drawing inspiration from traditional medicine, this formulation is highly sustainable, providing soothing, anti-inflammatory benefits, ideal for calming skin irritations.

Barentz also developed the Revitalizing Hydralift Foundation, which offers a flawless finish while nourishing and hydrating the skin. Designed for today’s busy lifestyles, this foundation delivers a silky, lightweight feel along with broad-spectrum UV protection. It also offers deep hydration, enhances skin elasticity, and provides antibacterial, antioxidant, and anti-inflammatory properties to promote overall skin health.

Join Barentz at in-cosmetics Asia 2024, Booth G10, at the Bangkok International Trade & Exhibition Centre from 5-7 November, where Barentz’s expert personal care team will be demonstrating how they always deliver better solutions through strong partnerships, exceptional ingredients, and innovative formulations for a more sustainable future.