Experience Biohacking and Longevity trends with Barentz at in-cosmetics Global 2025

Hoofddorp,  2^nd April 2025 – Barentz International, a leading global specialty ingredient solution provider, is excited to showcase its latest innovations at in-cosmetics Global 2025, the premier international B2B event for the beauty and personal care industry.

This year’s participation in in-cosmetics Global offers Barentz the perfect platform to demonstrate its technical expertise and dedication to innovation. Barentz has developed Skin’telligent Beauty, a unique collection of 10 advanced formulations with a high level of naturality, that reflect the latest biohacking and longevity trends. This collection brings together expertise from two of its dedicated personal care laboratories in Europe, supported by regional marketing and business development teams.

Biohacking in personal care focuses on enhancing the body's natural functions to improve health, well-being, and longevity. Designed to help the skin‘s ability to rejuvenate, repair, and protect itself, the active ingredients in Barentz’s new formulations target epigenetic regulation, glycation, senescence, and the skin microbiome balance - all key factors in skin longevity. Additionally, Barentz developed innovative textures using specially selected ingredients that provide well-being and bio-mimicking effect, enhancing natural optimization.

Among the highlights of Barentz’s collection this year is Replenish powder 2 serum formula that activates instantly with water, delivering a potent blend of firming ingredients and lightweight hydration. Designed for fast absorption, it leaves your skin feeling lifted, plump, and refreshed, giving it a youthful glow with every application.

Another standout formulation is Make me young elixir, a light quick-break emulsion that melts into the skin, delivering powerful anti-aging benefits with vectorized actives for deep, targeted action. It instantly smoothens, hydrates, and revitalizes the skin for a youthful glow.

Additionally, Barentz’s will showcase its Enchanted whipped shampoo at in-cosmetics Sensory Bar. This rich, airy formula offers a spa-like experience with every wash, gently cleansing while providing deep hydration, leaving the hair soft, voluminous, and full of life.

Barentz’s expert Personal Care team will be at in-cosmetics Global at booth 1B150 at RAI Amsterdam from 8 to 10 of April, offering visitors the opportunity to experience these innovations first-hand. Through strong partnerships, exceptional ingredients, and innovative formulations, Barentz continues to always deliver a better solution for the beauty and personal care industry.